A company is a vivid entity, in motion, that experiments constant changes of different nature. The adaptation to the changes is a daily practise of any organization. However, even conscious of the need to adapt to the changes, only those organizations capable of anticipating to the changes will be able to generate competitive advantages. The Communication is one of the best tools to anticipating to the changes. The Communication that generate opportunities and boost benefits is the Vivid Communication.   The Vivid Communication is a communication in constant movement that fosters the stimulus that generate the changes. Dawakun creates projects from the perspective of the emotional communication in order to reach the communication objectives. In addition, Dawakun suggests a continual attention through a close and reliable relationship with its clients.